Symphony News

Board Announcement: Freeman Gosden, Jr.

April 06, 2012

Freeman Gosden Jr. has joined the board of directors of the Santa Barbara Symphony. Mr. Gosden has 35 years of marketing experience. He is responsible for the creation of the airline frequent flier concept and computer personalized children’s books. As vice chair of the Direct Marketing Association, he taught at more than 130 colleges and corporations to students including Steve Jobs and other corporate leaders. Mr. Gosden’s book on direct marketing has sold more than 100,000 copies and is published in four languages. He sold his company, SHG, to Interpublic and grew it from 16th to third-largest direct marketing firm in the world, with 32 offices in 14 countries. Mr. Gosden is a graduate of Princeton University. He and his wife, Dorothy, reside at Casa Dorinda.